BRANDING - IDENTITY - GRAPHIC DESIGN

THE BRAND

Founded in 2015, MODAL focuses on architecture and design. The name of the brand aims to depict its basic principles, including sustainable - lean - functional design.

DESIGN CONCEPT

The logotype was mainly inspired by the diagram of Modal Logic*, graphically represented and adjusted in order to form a legible elegant icon, resembling a construction.
*see also http://plato.stanford.edu/entries/logic-modal